With that said, let’s find out some vital Facebook stats that can inform your marketing strategy.

It’s the platform that 71% of consumers and 65% of marketers plan to use the most in 2023.

In fact, the Sprout Social Index found that it’s the top platform for both consumers and marketers. Know whether your target audience is still on Facebook? Or if you should keep investing in Facebook ads? Staying on top of the latest Facebook statistics will give you the insights you need to update your Facebook marketing strategy.Įven after all this time, Facebook continues to be the most popular social media platform.